One of every four products purchased by U.S. consumers is a store brand supplied by a private label manufacturer. Sales of store brand grocery products reached $271 billion in 2024, an all time record, across thousands of food and non-food categories in brick and mortar and online supermarkets, drug chains and mass merchandisers. 

Representing this extraordinary industry is the Private Label Manufacturers Association, the only trade association devoted exclusively to the private label industry.  PLMA represents more than 4,000 member companies worldwide - manufacturers of virtually every type of food, snacks, beverages, beauty, self-care & wellness, over-the-counter pharmaceuticals, wine & spirits, household & kitchen products, DIY, and general merchandise. 

PLMA is the organizer for the industry's largest annual trade shows for private label, in Chicago and Amsterdam. In addition, PLMA presents executive conferences and seminars throughout the year on topics of importance to the industry.

PLMA publishes annual sales and market share data in the U.S. and in Europe that tracks store brands growth and performance in across hundreds of product categories. PLMA-sponsored consumer research studies monitor shopper attitudes and behavior, while the most important industry news and trends are reported and explored via PLMA's online video information service at www.plmalive.com .

PLMA - Private Label Manufacturers Association

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