Senior Director, Demand Generation

💡 Think Big, Market Bigger! 💡 If you're a creative mastermind with a passion for driving B2B demand and a track record of success to match, we want you! We're on the hunt for a Sr. Demand Generation Director who dares to disrupt and delights in the details. Step into a marketing leadership role at Plotly where your visionary ideas will captivate the data & AI market and your strategies will craft the future of B2B marketing.

Plotly is an open core data science company known for its interactive data visualizations and data apps framework. The company created the data apps category with Plotly Dash in 2017 and now leads the space as the #1 top data and AI product as ranked in the State of Data + AI 2024 report. Plotly serves marquee enterprise customers such as Intuit, S&P Global, CIBC, Uniper, UK Power Networks and hundreds of other enterprises across financial services, energy, and manufacturing.

We are looking for a seasoned Sr. Demand Generation Director to lead our demand generation strategies across multiple channels. This role requires a mix of analytical rigor and creative campaign design to build and accelerate Plotly's sales pipeline and growth. The ideal candidate will be strategic, data-driven, and have a proven track record in scaling demand generation efforts in a tech or B2B environment.

Core job responsibilities:

• Develop and execute a comprehensive demand generation strategy that aligns with Plotly’s growth objectives and enhances visibility in the market.
• Lead and optimize multi-channel campaigns, including email, SEM, social media, webinars, and event marketing to generate leads and drive conversions.
• Create creative, memorable experiences for community, customer and field events
• Collaborate with sales and marketing teams to ensure that demand generation strategies are integrated with sales objectives and follow-up processes.
• Utilize advanced analytics to track campaign performance, measure ROI, and continuously refine tactics based on data insights.
• Manage the marketing budget for demand generation activities, ensuring optimal allocation of resources for maximum impact.
• Oversee the creation and execution of targeted content and messaging that resonates with different segments of the customer journey.
• Stay abreast of the latest trends in demand generation and adopt new and innovative methods to remain competitive in the market.

Job requirements:

• 8+ years of experience in marketing with a strong focus on demand generation in the tech or B2B sectors.
• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Demonstrated success in designing and executing integrated marketing campaigns that deliver measurable results.
• Experience in designing and executing industry, customer, president’s club and private events
• Strong analytical skills with experience in CRM and marketing automation tools (e.g., Salesforce, HubSpot).
• Excellent project management skills with the ability to lead and collaborate across cross-functional teams.
• Exceptional communication and interpersonal skills.
• Experience with SEO/SEM, data analytics, and performance metrics.

Don’t meet all the requirements, but you feel you would be a great fit to our plot-legion? Don’t hesitate to apply!

What you can expect from us: