Helen Calderon

Helen Calderon is an experienced marketing professional with a solid background in brand management and strategic marketing. Currently serving as an Associate Marketing Brand Manager at Plum since September 2021, Helen delivers market and competitor research to develop effective strategies and assists with various content creation tasks. Previous roles include Branding Intern at Million Dollar Baby Co., where contributions were made to the rebranding of Babyletto, and Director at 6th Street Public Relations, overseeing a team while executing diverse client campaigns. Helen's experience also extends to event marketing and business development through internships at Biola University and Shop & Support. A graduate of Biola University with a Bachelor's degree in Business Administration, Marketing Management, Helen combines analytical skills with creative abilities to enhance brand visibility and engagement.