Cristina Marinescu (Firtade)

Cristina Marinescu (Firtade) is a Product Manager at Pluria. Cristina has over two years of experience in the field of product management and marketing. Prior to joining Pluria, they worked as a Product Growth Manager at Benefit Seven (7card) and as a Product Consultant at NISSA.

Cristina has a proven track record in delivering results and driving growth. At Benefit Seven, they were responsible for planning and monitoring the e-commerce app development process, testing implemented features, and proposing new ones. Cristina also analyzed the app structure and UI/UX design, and created best practices guidelines for the company. As a result of their work, the company saw significant growth in app users and sales.

At NISSA, Cristina was responsible for analyzing user behavior and sales results in the app, but also on the website. Cristina created and implemented the ASO strategy (App Stores Optimizition) using Apptweak tool, and worked closely with the design team in order to choose the best assets for the app store pages and in-app banners. Cristina also A/B tested the product page assets using Google Play Experiments. As a result of their work, the company saw a significant increase in app downloads and online sales.

Cristina has a Bachelor’s degree in Business Administration from the Academy of Economic Studies in Bucharest.

Cristina Marinescu (Firtade) has a Master's degree in Communication Sciences from the University of Bucharest, a Bachelor's degree in Marketing from Universitatea Româno-Americană din București, and certification from Humane.Design in Product Psychology Masterclass. Cristina also has certification from StackSkills in MailChimp 101 - Learn Email Marketing, IAB Romania in Scoala de Digital IAB Academy Romania, and Google in Course completion certificate Online Marketing Academy. In addition, they have certification from Junior Achievement-Young Enterprise in Course completion certificate START BUSINESS-START UP LAB, Universitatea Româno-Americană in Course completion certificate "CROSS CULTURAL COMMUNICATION" , supported by Mr. Nicholas Dima, Ph.D, professor of International Relations, U.S., and The University of Alabama in Course completion certificate "APPLIED BUSINESS MANAGEMENT", supported by Mr. James K. McCollum , Ph.D, professor of management at the University of Alabama in Huntsville, U.S.

Their manager is Andrei Cretu, Co-Founder & CEO. Cristina Marinescu (Firtade) works with Mircea Liviu Marza - Country Launcher - Brazil, Portugal, Anca Șerban - Head of Marketing, and Irvin Claure Yelma - Business Development Manager.