Michelle Erikson

Michelle is a Senior Associate at Plymouth Growth, where she serves as a key member of deal teams, conducting due diligence and deal analysis while also supporting deal sourcing and working with existing portfolio companies. Prior to joining Plymouth in 2022, Michelle served as a Venture Fellow with the state of Michigan’s Office of Outdoor Recreation, leading an outdoor innovation market validation project with the Michigan Economic Development Corporation. She was also a Summer Fellow with Detroit Venture Partners and led go-to-market strategy for Detroit’s Down to Ride cycling app while working toward her MBA at the Michigan Ross School of Business.

Michelle brings more than ten years of operating experience to Plymouth’s team. Prior to business school, she managed marketing and advertising for Michigan Athletics as the Director of Marketing Integration. Prior to moving to Ann Arbor in 2019, Michelle spent eight years in Washington, DC where she led growth marketing and business development for a venture-backed sports accelerator. As VP of Client Relations at DC’s largest public affairs firm, she also managed Fortune 500 client relationships with proprietary B2B software products and marketing automation platforms.

Michelle has a Bachelor of Arts in Sociology from the University of Maryland.