Alex Uher

Alex Uher currently serves as the Head of Integrated Marketing Communications at Plzeňský Prazdroj, overseeing teams in various marketing domains including digital media and PR. Prior to this role, Alex was the Head of Marketing & Growth at Munvo, where strategic initiatives and MarTech integration were implemented. Experience also includes positions as CEE Marketing Strategy Lead at Wunderman, where key client acquisition was achieved, and as Director of CRM, Loyalty & Digital Analytics at L'Oréal, responsible for a $2 million budget. Early career roles encompassed senior management in CRM at T-Mobile, Coach, and Tommy Bahama, where significant database and loyalty program expansions were executed. Alex began a career in marketing with positions at Caesars Entertainment Corporation and The Bradford Group, focusing on campaign strategies and product management. Educational credentials include a Bachelor of Science in Business Economics and additional studies in EU Enlargement and the Czech language.