PM Society
Caroline Benson is an experienced healthcare communications professional currently serving as a Director at Cuttsy and Cuttsy since April 2011, focusing on patient engagement and clinical trial participation. Caroline is also a Board Member and holds various leadership roles within the PM Society, a not-for-profit organization dedicated to enhancing healthcare communications for improved patient outcomes. Additionally, Caroline contributes as a Consultant for the Rare Disease Nurse Network, which transitioned to a registered charity in the UK in 2022. Previously, Caroline was Client Services Director at Photosound Communications Ltd, where responsibilities included managing healthcare communication projects for major pharmaceutical companies. Caroline holds MIPA accreditation from the Institute of Practitioners in Advertising and degrees in Biological Sciences from Heriot-Watt University and King's College London.
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PM Society
The PM Society was established over 40 years ago as a not-for-profit organisation to serve the needs of the pharmaceutical industry and its service agencies. It currently has over 230 UK companies as members, including pharma and biotech companies on the industry side and PR, Advertising, Medical Communications, Digital and many other kinds of service company on the agency side. It is run by a voluntary Executive Committee, and supported by a small office staff. The Executive steers the direction of the Society in conjunction with the wider Committee of industry professionals, and works hard to forge close working relationships with other industry and NHS groups, including the ABPI, HCA and TOPRA, for the benefit of its membership. The Society has Interest Groups aligned to the current challenges and issues facing today’s marketers - Market Access, Digital, Patient Engagement, Industry Agency Relations, Sustainability, and Diversity - these are run by experts in the field, and run alongside the two highly regarded Award schemes – the PM Society Awards and the Digital Awards. The PM Society’s flexible modular training programme is developed by the industry for the industry and addresses the specific training needs for pharmaceutical marketing and associated life sciences disciplines. Courses run throughout the year and are tailored for those new to marketing, anyone needing a refresher and advanced modules for the more experienced marketer. If you would like any further information on the PM Society, please contact us on 01403 264898.