PM Society
Donna Roberts is a seasoned professional with extensive experience in marketing and brand management within the pharmaceutical industry. Currently serving as a Senior IMCM Manager at Bayer UK since October 2021, Donna simultaneously contributes as a committee member of the Industry/Agency Relationship Group at the PM Society, advocating for best practices in agency-client collaborations. Previously, Donna held the position of Marketing Manager at Takeda Pharmaceuticals from December 2013 to September 2021, where responsibilities included overseeing the lifecycle of key medications, driving strategic planning, and leading cross-functional teams. With a strong foundation in digital marketing and social media, bolstered by specialized education, Donna's career also features significant accomplishments in brand growth and operational excellence across various roles in renowned companies such as Genus Pharmaceuticals and AstraZeneca.
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PM Society
The PM Society was established over 40 years ago as a not-for-profit organisation to serve the needs of the pharmaceutical industry and its service agencies. It currently has over 230 UK companies as members, including pharma and biotech companies on the industry side and PR, Advertising, Medical Communications, Digital and many other kinds of service company on the agency side. It is run by a voluntary Executive Committee, and supported by a small office staff. The Executive steers the direction of the Society in conjunction with the wider Committee of industry professionals, and works hard to forge close working relationships with other industry and NHS groups, including the ABPI, HCA and TOPRA, for the benefit of its membership. The Society has Interest Groups aligned to the current challenges and issues facing today’s marketers - Market Access, Digital, Patient Engagement, Industry Agency Relations, Sustainability, and Diversity - these are run by experts in the field, and run alongside the two highly regarded Award schemes – the PM Society Awards and the Digital Awards. The PM Society’s flexible modular training programme is developed by the industry for the industry and addresses the specific training needs for pharmaceutical marketing and associated life sciences disciplines. Courses run throughout the year and are tailored for those new to marketing, anyone needing a refresher and advanced modules for the more experienced marketer. If you would like any further information on the PM Society, please contact us on 01403 264898.