Wilfredo Ramos

Fred Ramos is a senior business executive, administrator and strategic counselor to senior management with Global Communications, Public Relations, Marketing, Stakeholder Engagement, Strategic Planning, and Operations Management expertise and Thought Leadership. Fred has held numerous senior leadership positions at several Fortune 100 and Most Admired companies – where he has had a successful 25+ year track record of applying his expertise and Thought Leadership to help drive and support strategic, operational and Brand Image and Reputation Management business goals and objectives.

As Senior Vice President, Corporate Communications, Fred serves as the Chief Communications Officer for the Highmark Health enterprise. In this enterprise senior leadership role, Fred has overall responsibility and accountability for leading a multidisciplinary Corporate Communications team focused on building a strong company reputation and integrated communications strategy across Highmark’s health, diversified and provider businesses, and for leading, designing and executing integrated Communications and Public Relations strategies to position the company as a leading health and wellness organization with key government, internal and external stakeholders.

Prior to this, at Zurich Insurance Co. Ltd, Fred served as Global Head of the Employee Communications CoE, a core unit of the global Employee & Executive Communications team above the BU level, a Group level, senior leadership and Executive Staff role within the merged Group Marketing & Communications function. Responsible for leading and managing a team of employee communications business partners located across the globe, Fred helped to ensure the direction and coordination of employee communications activities across the Group, and the development, delivery and measurement of the Group employee communication strategy to drive employee engagement and commitment and to enable and support the execution of Zurich’s business strategy and brand repositioning.