Serge de Iure

Serge De Iure is an accomplished professional with extensive experience in sales and marketing across various industries. Currently serving as Service Sales at PML Professional Mechanical Ltd. since July 2023, Serge has previously held significant roles including VP of Business Development at BC Comfort Group, where a proactive client management strategy drove 80% of services revenue. Serge's expertise extends to positions such as National Director of Sales and Marketing at Emerald Health Therapeutics Inc., where national distribution was achieved under cost benchmarks, and Director of Sales at both Molson Coors and SABMiller Canada, where strategies were developed to increase market share and launch products effectively. Serge also has leadership experience in operations at BCLC, managing multiple gaming sites and directing lottery sales, complemented by a long tenure as Regional Sales Manager at Labatt Breweries of Canada. Serge holds a degree in Commerce, Marketing, and Economics from McMaster University.