Cassiano Martins

Cassiano Martins is a Senior CRM Planning Analyst at Pmweb, specializing in transforming trends and behaviors into strategic opportunities for diverse clients by creating tailored CRM plans. With a background in market analysis and strategic relationship planning, Cassiano has advanced from a Junior to a Senior role, leveraging data-driven strategies to enhance brand-consumer interactions. Prior experience includes strategic planning for alumni relations at PUCRS and various roles in financial and production support. Cassiano holds a Bachelor's degree in Communication and Journalism and is currently pursuing a Master's degree in Communication and Media Studies at PUCRS.