Pmweb
Raiane Dreger has held various finance and controllership roles at Pmweb since April 2016, currently serving as Controllership Manager. Key contributions include leading the restructuring of management information systems, enhancing operational efficiency across multiple departments, and developing automated financial reporting tools. Raiane has also been instrumental in strategic financial analyses, budget structuring, and team training, as well as acting as a key user in software migrations. Prior experience includes positions at e21 Agência de Multicomunicação and Latex Solutions, where responsibilities expanded from financial analysis to leadership in budget management and cross-departmental coordination. Raiane holds multiple degrees including a Bachelor's in Business Administration and an MBA in Accounting and Finance from Unisinos, along with additional qualifications in Business Intelligence and English proficiency.
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Pmweb
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Pmweb is a data driven marketing company passionate about CRM. We help brands to create direct and solid relationships with their consumers with our expertise in design, strategy and technology. Pmweb combines the customer lifecycle with the conversion funnel, seeking the optimization of experience and revenue through the 360° view of consumers. Itis controlled by Wunderman, one of the world's leading digital agencies and a member of the WPP Group.Pmweb was founded in 1996 by Ayres Potthoff and Tárik Potthoff.