Alyssa Ilov

Alyssa Ilov is an accomplished professional with over two decades of experience in marketing and consumer experience across various industries. At PNC, Alyssa has held multiple leadership roles, including Head of Experience Integration and Strategy, Director of Experience Innovation, and Innovation Manager for Experience Design, contributing significantly to the company's strategic growth from June 2014 to October 2024. Prior experience includes serving as Director of Consumer Experience and Project Director at UPMC Health Plan, as well as VP of Marketing and Operations at fathom, where hands-on involvement in client acquisition and research strategies was emphasized. Earlier in the career, Alyssa was Vice President of Marketing at Astorino, directing the firm’s marketing strategies and corporate communications. The professional journey began as Director of Marketing at Return Central. Alyssa holds a Bachelor of Science degree in Marketing from Penn State University.