Vicente la Camera

Vicente La Camera serves as the Senior Vice President and Head of Marketing for the Corporate and Institutional Bank and Asset Management Group at PNC, a role held since 2010. With a strong background in marketing strategy and execution, Vicente has guided initiatives that successfully delivered brand strategies and B2B/B2C marketing efforts targeting commercial clients and high-net-worth individuals. Previously, Vicente held various senior vice president positions within PNC, contributing to significant revenue through integrated marketing campaigns across multiple business units. Prior experience includes leadership roles at CitiMortgage, where strategic initiatives led to substantial mortgage originations, and business development positions at CDC Group and Banco Santander, focusing on investment and credit card operations in Latin America and Brazil. Vicente holds an MBA in Marketing and Finance from the University of Michigan and additional degrees in Accounting, Information Systems, and Mechanical Engineering.