Gigi Lorence

Global Marketing Director at Pneumatic Scale Angelus

Gigi Lorence has a diverse work experience spanning several roles and companies. Gigi began their career at Rockwell Automation, where they held positions such as Senior Technical Communicator and Requirements Analyst. In these roles, they conducted customer engagements, defined target markets, and led cross-functional task forces. Lorence also worked as an Information Architect and Team Lead, collaborating with Technical Communications Managers and Commercial Programs Managers. Gigi helped define key deliverables and led initiatives to improve information delivery. Lorence then transitioned to Focus Design Technologies, where they served as a Northeast Regional Account Manager, providing technical sales representation for high-performance electronic components. Gigi worked closely with manufacturers and customer organizations to understand business drivers and offer optimal solutions. Lorence returned to Rockwell Automation, where they held roles such as Interim Commercial Programs Manager, EMEA Marketing Communications Executive, and Senior Global Marketing Representative. In these positions, they developed marketing campaigns, managed execution, and created customer-centric messaging. Lorence also co-led a short-term international assignment, enhancing global processes and campaigns. Most recently, they served as the Global Marketing Director at Pneumatic Scale Angelus, where they developed and executed global strategic marketing plans and provided insight and guidance based on market research and customer engagement. Throughout their career, Lorence has demonstrated strong leadership, collaboration, and strategic marketing skills.

Gigi Lorence has a Master of Arts- MA degree in Communications from Bowling Green State University. Prior to that, they obtained a Bachelor of Science- BS degree in Environmental Science and Biology, also from Bowling Green State University. In 2006, Gigi acquired a certification in Practical Product Management from Pragmatic Marketing. Four years later, in 2010, they pursued a course in Cisco Networking Technology I from the Cisco Networking Academy.

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