Ales Ruter is a seasoned professional in digital and creative management, currently serving as the Head of Global Ecommerce at POC since December 2020. Previously, Ales held the position of Chief Creative Officer at Eligma, where responsibilities included creative strategy and marketing leadership. Ales also worked as Chief Experience Officer at Visionect, managing an in-house creative agency, and as Head of Marketing and Customer Experience at CalypsoCrystal, focusing on user experience and product design. Ales began a career in journalism and editing at Casnik Finance, contributing to various publications and overseeing IT topics. Earlier experience includes sales at Mercator d.d. and web design for local cultural events. Educated at the University of Ljubljana and Universidade Nova de Lisboa, Ales has cultivated a diverse skill set across marketing, digital strategy, and content production.
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