Anja Boch

Anja Boch is a skilled marketing professional with extensive experience in retail marketing and event management. Currently serving as Retail Marketing Manager Europe at POC since February 2022, Anja has previously held roles including Marketing Assistant Europe at POC and Sport Event & Cooperations at BMW Group. Anja's diverse background includes positions at notable organizations such as Wings for Life, PUMA Group, HEAD, G-Star RAW, and Michael Kors, showcasing a strong foundation in marketing, customer service, and event organization. Anja has a Bachelor of Arts in International Sports, Management and Business from Amsterdam University of Applied Sciences and studied Graphic Design Media and Management during an exchange semester at Curtin University.