TEAM Marketing AG
Mayi Cruz Blanco is an accomplished professional in sports management and marketing, currently serving as the Head of Marketing Partnerships for UEFA UEL & UECL at TEAM Marketing AG. With extensive experience in leading sports partnerships and development programs across various organizations, Mayi has played significant roles at The Adecco Group as Managing Director of Sports Practice & Partnerships Programmes and Global Head of Athlete Programmes, as well as at FIFA as Global Head of Women's Football Development. Mayi co-founded Sports Equity+ International and serves on the Board of Trustees for the Right to Dream Purpose Project Platform, demonstrating a commitment to equity and empowerment in sports. The educational background includes numerous advanced degrees in sports management and leadership, highlighting a strong foundation in both theory and practical application in the field.
TEAM Marketing AG
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Beyond being a full-service sports marketing agency, TEAM is a trusted advisor. We understand the complexities of growing amazing properties and the value of long-term collaborations. For over 30 years, our dedicated and professional staff have helped build some of the best football competitions – including the UEFA Champions League and the UEFA Europa League – while also building a thriving network of long-standing commercial partners. From relatively modest beginnings in the heart of Switzerland, our team continues to thrive and expand, with offices in Lucerne and London. Our blend of dynamic personalities, stories and skills is one of our biggest sources of energy and pride. It defines our culture and makes our success attainable.