TEAM Marketing AG
Mayi Cruz Blanco is an accomplished professional in sports management and marketing, currently serving as the Head of Marketing Partnerships for UEFA UEL & UECL at TEAM Marketing AG. With extensive experience in leading sports partnerships and development programs across various organizations, Mayi has played significant roles at The Adecco Group as Managing Director of Sports Practice & Partnerships Programmes and Global Head of Athlete Programmes, as well as at FIFA as Global Head of Women's Football Development. Mayi co-founded Sports Equity+ International and serves on the Board of Trustees for the Right to Dream Purpose Project Platform, demonstrating a commitment to equity and empowerment in sports. The educational background includes numerous advanced degrees in sports management and leadership, highlighting a strong foundation in both theory and practical application in the field.