David Alledal

David Alledal is an accomplished Brand Creative Director and Senior Copywriter at POC since January 2021, also serving as Creative Lead. In addition, David co-founded BALINGSTA Nordic Ski Apparel in February 2020, taking the role of Creative Director. Previously, David held the position of Creative Director at ABBY.WORLD from August 2019 to January 2021, where collaboration with Oskar Hellqvist led to the development of the agency's creative services for clients including Volkswagen, Adobe, and H&M. David's extensive experience includes roles as Program Director and Art Director/Copywriter at Berghs School of Communication, Senior Copywriter at DDB Stockholm, and Copywriter at Hummingbirds. David began a career in the hospitality industry as Bar Manager at Lydmar Hotel before pursuing education in communication at Berghs School of Communication and photography at Fotoskolan i Skåne.