Juho Pesonen

Juho Pesonen is a Professor of Tourism Business at the University of Eastern Finland, leading the tourism business research group and the International Master's Degree Programme in Tourism Marketing and Management since January 2010. In addition to academic roles, Juho serves as a board member for Pohjois-Karjalan Osuuskauppa and Salmi Platform, while also holding the position of Docent at the Turku School of Economics since June 2019 and Associate Editor for the Journal of Information Technology & Tourism. Previous roles include Head of eTourism Research at the University of Eastern Finland, where Juho focused on e-marketing and ICT effects on tourism market segmentation, as well as positions related to marketing research in various academic institutions. Juho holds a Doctor of Science in Economics and Business Administration, a Master of Science in Marketing, and a Bachelor degree in Marketing, Economics, and Tourism, all from Joensuun yliopisto and the University of Eastern Finland.