Shiyu (Pat) L. is a seasoned business development professional with extensive experience in the media and advertising industry. As the Head of Business Development at BM Tech Group from April 2018 to October 2020, Shiyu led overseas market initiatives, managed an annual ad budget of $8 million, and improved campaign efficiency through programmatic buying. Previously, as a Senior Account Manager at Mobvista from May 2016 to April 2018, Shiyu managed over 30 accounts with a combined budget of approximately $60 million, achieving significant month-over-month growth and recognition as a top account manager. Currently, Shiyu serves as the Director of Business Development for APAC at Point2Web LLC, focusing on media buying within the social casino sector. Shiyu holds a Bachelor's degree in financial management from South China Normal University, completed in 2014.
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