Daniela Castro Valderrama

Daniela Castro Valderrama is an accomplished marketing professional with extensive experience in product marketing and digital strategy. Currently serving as Manager of Product Marketing for eCommerce at The Pokémon Company International since June 2021, Daniela previously held roles including Digital Marketing Manager at OrangeMaple and Marketing and Digital Strategy at Harvard University. At Hasbro, Daniela managed a $1M e-commerce business, achieving significant revenue growth and developing successful marketing initiatives. A track record of enhancing customer experience and driving growth is demonstrated through positions at Falabella.com and Optica Place Vendome. Daniela holds a Master's degree in Management and Digital Strategy from Harvard Extension School and a degree in Commercial Engineering with a focus on Marketing from Universidad Adolfo Ibáñez.