PokitPal
Nishma Shah has a strong background in product management and strategy. Their current role is as the Head of Product (Loyalty) at PokitPal, where they focus on revolutionizing customer engagement through white-labeling solutions and API capabilities. Nishma has experience as a CPO at Paylab, a Senior Product Consultant at Product Rocket, and as a Senior Manager - New Products & Strategy at Wpay. Nishma also held roles at WooliesX, Westpac Group, Virgin Mobile Australia, 2ergo Group Plc, and Gambit Group, where they gained extensive experience in product management, customer experience, and strategic planning.
Nishma Shah completed their Bachelor of Science degree in Management Science with Computing from the University of Kent between 1992 and 1995. Nishma later pursued their Chartered Marketer degree from the Chartered Institute of Marketing, graduating between 2000 and 2004. In 2021, they became a CIM MCIM Member through the Chartered Institute of Marketing.
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PokitPal
PokitPal, an Australian-born cashback and rewards platform, has come a long way since its inception, initially captivating the university student demographic across Australia with its innovative retail program. Today, we stand as a dominant force in the cashback market, renowned for providing extraordinary cashback deals and discounts with over 800 leading global brands, including industry giants like Booking.com, ASOS, and THE ICONIC. Our journey has seen us evolve and mature, expanding our collaborations to include prominent industry players such as Visa, Virgin Money, and Raiz. As a result, we've been able to enhance customer experiences across a remarkable 92% of Australian retailers, both online and offline. Leveraging our robust and compliant technology, we seamlessly integrate into existing financial transaction systems, delivering unbeatable offers to customers while driving sales for retailers. In a pivotal move, we acquired Sipora in 2023, broadening our reach and empowering a diverse range of organisations, from charities to superannuation funds and investment platforms. With our revolutionary PokitPal Round-Up product, users can now enrich their financial well-being while effortlessly saving, investing, and eliminating debt with every transaction. By partnering with PokitPal, you can offer your customers unparalleled cashback rewards that transform them into financial aficionados. Through our Round-Up service, we turn everyday pocket change into remarkable financial gains that delight both the heart and the wallet. Partner with PokitPal – Your Trusted Business Pal and help make financial magic for an exceptional customer experience.