Michael Reid

Michael Reid is an experienced professional in business growth and sales with a diverse background in various sectors. Currently serving as Chief Growth Officer at Polar Krush Group since November 2014, Michael has played a pivotal role in promoting Guilt Free Frozen Drinks, managing brands like Polar Krush and Devils Ice Frozen Cocktails. Prior to this, Michael held key account management positions at apetito and was instrumental in providing services to the UK elderly and care markets. Michael’s tenure at FedEx Express as a National Account Executive showcased expertise in strategic consultative selling, while an earlier role as Operations Manager at Silver Service Leisure Group Limited involved overseeing multiple leisure venues and driving business development. Michael holds a BA (Hons) in Business Administration from Northumbria University, completed in 2002.