Joakim Lien

Joakim Lien serves as the Head of Marketing at Polestar Norway since December 2019, bringing extensive experience in marketing management from previous positions at Monster Energy, where roles included Regional Marketing Manager for Norway & Sweden and Marketing Project Leader. At Monster Energy, Joakim successfully led marketing operations, managed the Monster Ambassador Team Leaders, and developed strategic partnerships while overseeing budget management, events, and social media strategies for both Monster and Burn Energy brands. Earlier experience includes serving as a Senior Planner at Very ApS, managing high-profile projects for clients such as Coca Cola and Nestlé, as well as roles in sales and customer relationship management. Joakim holds a degree from Kristiania University of Applied Sciences and has a foundational education from Dønski VGS.