Maurizio Salerno

Maurizio Salerno is an experienced marketing professional specializing in digital and paid media strategies within the automotive industry. Currently serving as the Head of Marketing & Events at Polestar Italy since August 2022, Maurizio is responsible for defining and executing marketing strategies to enhance brand awareness and drive conversions. Previously, Maurizio held significant roles at Maserati as the Global Integrated Media & Digital Operations Manager, where the global paid media strategy was defined and implemented, and at BMW Italia as the Paid Media & Digital Marketing Manager, focusing on demand generation and showroom traffic. Additional experience includes managerial positions at Player Group Srl and a marketing specialist role at Confcommercio. Maurizio's educational background includes an ongoing International MBA from Rome Business School and several advanced degrees in communication and digital marketing.