Simon Caffrey

Simon Caffrey serves as the Senior Director of DTC Stores for UK South at Ralph Lauren since November 2016, participating in the Retail Leadership Team and influencing senior leadership through strategic initiatives. Prior roles include Director of Stores at Ralph Lauren, where operational changes were championed, and Senior Store Manager at Debenhams, supporting regional strategy and managing high-risk store transformations. Earlier experience at Marks and Spencer encompasses roles from General Manager to Store Manager, leading successful sales strategies and significant change programmes. Caffrey began a retail career as a Store Manager at Superdrug. Educational qualifications include a BA (Hons) in Business Studies from Leeds Beckett University and a Diploma in Professional Development for Voluntary Organisations from Middlesex University.