Sophia Lief

Sophia Lief is a seasoned expert in social marketing and content strategy, currently serving as the Social Marketing and Content Strategy Lead at Ralph Lauren since December 2020, with previous experience as Director of Social Strategy for Polo. Prior to this role, Sophia worked at Michael Kors from April 2016 to December 2020, where responsibilities included leading global social media strategies, managing large-scale multi-channel campaigns, and fostering significant community engagement. Earlier positions included roles at Coach, MWW, and LANVIN, demonstrating a comprehensive background in social media management, influencer marketing, and public relations. Sophia holds a Bachelor of Arts in Communication Studies from the University of Michigan and has participated in various internships contributing to the growth and development of brand strategies.