Jass Devender

Jass Devender is an accomplished marketing professional with over 18 years of experience across various industries. Currently serving as the GM - Head Customer & Shopper Marketing at Polycab India Limited since August 2022, Jass has previously held significant roles including DGM - Marketing at Prism Johnson Limited, where notable achievements included spearheading digital transformation initiatives and lead management systems. Previous positions include Senior Manager - CRM at Mahindra & Mahindra, Manager - Channel Management at Ambuja Cements Limited, Sr. Program Manager at NetCarrots Loyalty Services, and Marketing Executive at 3M India Limited. Jass holds an MBA in Marketing and a BSC in Chemistry from the University of Mumbai.