Adam Irwin

Adam Irwin serves as Strategy Director at Ponderosa Agency since November 2013, focusing on the Crabbie’s Alcoholic Ginger Beer portfolio through product development and impactful brand campaigns. Additionally, Adam is a Brand Strategist at Audience Collective since January 2020 and has held the role of Strategy Director at Purebrand from May 2012 to August 2013. Prior experience includes positions such as Account Manager at Specialised Covers Ltd and Marketing Manager at Golley Slater. Adam holds a 2:1 degree in Advertising and Brand Management from The Manchester Metropolitan University (2006-2008).