Darren Shuster

After emerging from the UCLA Ph.D. program in the mid-1990s, Shuster went on to build a boutique PR firm based in Los Angeles, Silicon Valley and Costa Rica over the next 18 years. Working with name brands like Ancestry.com and Starbucks, as well as start-up online gambling sites like GoldenPalace.com and BoDog.com, the agency created some of the most memorable publicity stunts in the industry. Reaching hundreds of millions of people with Poker-playing monkeys, town re-namings and turning a house into the world’s first billboard (“homevertisement”), Pop Culture PR continues to specialize in traffic-generating ideas, headlines and content. Earning awards and accolades from Entrepreneur Magazine, ESPN and PRWEEK, the founder of the agency is now ready to reveal strategic insights, lessons learned and best of all, confessions, from a veteran agency insider in his upcoming book, “Hypercreative PR: 39 Confessions of a Deadly Verbomaniac” in 2016 (Preface by Mark Hughes, Author of marketing classic, “Buzzmarketing”).