Gregg Luther

Gregg Luther is a seasoned beverage industry professional with extensive leadership experience in beverage development and innovation. Currently serving as the Sr Director of Beverage Program at Botrista, Inc. since August 2023, Luther previously held roles such as Enterprise Account Executive at Nextbite and Director of Beverage Innovation at Brittenn Cocktail Productions LLC. At Bevolution Group, Luther managed a $30 million new product development pipeline while overseeing the R&D team. Additional experience includes significant positions at Darden Restaurants and Red Lobster, where Luther was instrumental in driving beverage transformation initiatives, improving operational efficiency, and developing award-winning programs that enhanced beverage offerings across numerous restaurant locations. Luther holds a degree from the University of Central Florida.