Popular Holdings Limited
Dayana Bohan has extensive experience in marketing and management, having worked at Popular Holdings Limited since October 2012, where roles have progressed from Marketing Executive to Manager, Marketing, including positions as Assistant Manager, Advertising & Promotions, and Senior Marketing Executive. Prior experience includes serving as Assistant Workshop Manager at Build-A-Bear Workshop from 2008 to 2012. Dayana Bohan holds a Bachelor of Applied Science in Marketing from Singapore University of Social Sciences (SUSS).
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Popular Holdings Limited
The story of POPULAR begins, naturally, with books. In 1924, the founder of POPULAR Group, Mr Chou Sing Chu left the shores of China and came to Singapore. He established the Cheng Hing Company which specialised in picture and comic books. This was the early start of what is now the present POPULAR Group. In Southeast Asia, away from the heart of Chinese culture, POPULAR took on the responsibility and persevered, and after almost a century of hard work and dedication, it has successfully nurtured and spread the riches of the Chinese culture. Now, the POPULAR Group has branched into other areas like retail, e-learning and publishing, becoming a prestigious cultural brand. POPULAR now has a total of 156 retail outlets in Singapore, Malaysia and Hong Kong. Popular Holdings was incorporated in Singapore on 5 October 1996 as a private company under the name of Popular Holdings Pte Ltd. In May 1997, the Company was listed on the main board of The Singapore Exchange and changed its name to Popular Holdings Limited accordingly.