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Weiling Tan

Head Of English Books Merchandising at Popular Holdings Limited

Weiling Tan has a diverse work experience in the retail industry. Weiling started their career at Kinokuniya Book Store in 2006 as a Retail Executive and progressed through various roles, including Deputy Section Chief, Section Chief, and Assistant Department Manager. In 2013, they joined Popular Holdings Limited as an Assistant Merchandising Manager and later became the Head of English Books Merchandising.

Weiling Tan completed a Bachelor of Science degree in Accounting and Finance from the University of London, London School of Economics (Singapore Institute of Management) from 2002 to 2005. Additionally, they obtained a certification in Fundamentals of Digital Marketing from Google, although the month of attainment is not provided.

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Popular Holdings Limited

The story of POPULAR begins, naturally, with books. In 1924, the founder of POPULAR Group, Mr Chou Sing Chu left the shores of China and came to Singapore. He established the Cheng Hing Company which specialised in picture and comic books. This was the early start of what is now the present POPULAR Group. In Southeast Asia, away from the heart of Chinese culture, POPULAR took on the responsibility and persevered, and after almost a century of hard work and dedication, it has successfully nurtured and spread the riches of the Chinese culture. Now, the POPULAR Group has branched into other areas like retail, e-learning and publishing, becoming a prestigious cultural brand. POPULAR now has a total of 156 retail outlets in Singapore, Malaysia and Hong Kong. Popular Holdings was incorporated in Singapore on 5 October 1996 as a private company under the name of Popular Holdings Pte Ltd. In May 1997, the Company was listed on the main board of The Singapore Exchange and changed its name to Popular Holdings Limited accordingly.


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1,001-5,000

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