Carola H.

Carola H. serves as the Global Head of Performance Marketing at Porsche AG since March 2024. With extensive experience in marketing, Carola previously held various leadership roles at Breuninger from February 2018 to February 2024, including Director of Customer Marketing and Director of Digital Marketing & Analytics. Prior to that, Carola was the Head of Marketing Analytics at 1&1 Telecommunications SE and held positions at DER Touristik GmbH and United Internet Media GmbH, where responsibilities included expert online marketing and overall marketing strategy. Earlier professional experiences include a trainee role in Brand Management at Daimler AG and project leadership in marketing at ENERGY (Deutschland). Carola's educational background encompasses an MBA in Marketing & General Management from Steinbeis-Hochschule, alongside specialized studies in Marketing & Media Management at NYU Stern School of Business and Organizational Behavior & Change Management at SDA Bocconi, as well as a Bachelor's degree in Media Management from Stuttgart Media University.