Karolina Kaden

Karolina Kaden is an experienced marketing professional currently serving as Project Lead Employer Branding at Porsche AG since October 2023. Previously, Karolina held the position of Digital Marketing Manager at Perrigo Company plc, where responsibilities included managing digital activation strategies, executing and optimizing paid media campaigns across various platforms. Prior to that, Karolina was a Digital Manager at L'Oréal for over five years, implementing digital brand strategies and managing media, influencer, and PR budgets. Earlier career experiences include roles at Estée Lauder Companies and ESCADA, focused on public relations and marketing support. Karolina holds a Master of Arts in Communication Studies from Otto-Friedrich-Universität Bamberg and a Bachelor of Arts in Communication and Media Studies from Leipzig University.