Gregor Waidacher

Gregor Waidacher is an experienced communications professional currently serving as Communications Manager at Porsche Holding since September 2017, focusing on brand communication for Škoda and exclusive luxury car brands, as well as initiatives on e-mobility and innovation topics. Additionally, Gregor has been a Lektor at FH Burgenland since January 2019, supervising master's theses in the Digital Media and Communication program. Prior roles include Head of Marketing at Audi Österreich from March 2014 to September 2017, and Head of Communications at Mercedes-Benz Österreich from January 2007 to March 2014, where responsibilities encompassed corporate and internal communications, brand marketing, and sponsorships. Earlier experience includes freelance journalism and various internships. Gregor holds a master's degree in Business Administration with a focus on Communication and Leadership from Universität für Weiterbildung Krems, and a degree in Handelswissenschaften from WU Vienna.