Port Authority of New York and New Jersey
Peter P. Mollica is a seasoned marketing professional with extensive experience in digital and social media analytics, currently serving as the Manager of Marketing Insights & Analytics at The Port Authority of New York & New Jersey since March 2020. In this role, Peter has successfully reduced agency reliance on Twitter/X by expanding customer engagement to WhatsApp, establishing WhatsApp as a primary digital touchpoint within six months. Previously at Nestlé Nespresso SA, Peter led digital & social media analytics and played a key role in transforming eCommerce strategies, resulting in increased sales and customer satisfaction. Peter's career spans various roles in digital engagement and social media marketing, demonstrating a strong ability to leverage data for organizational change and innovation. Peter holds a Bachelor of Arts degree from the University at Albany.
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