Aria Irizarry

Aria Irizarry is a seasoned marketing professional with extensive experience in digital marketing, brand development, and social media management. As the Marketing Director at Porter Lyons since January 2019, Aria has led a comprehensive rebranding initiative, achieving a remarkable 943% increase in online sales revenue over three years and enhancing customer loyalty through innovative strategies. Previous roles include Social Media Director, where Aria drove a 47% increase in online sales, and Assistant Content Manager at BOWS & ARROWS, contributing significantly to sales through effective digital campaigns. Aria has also held leadership positions, such as President of the American Marketing Association, and has gained diverse experience in various marketing and operations roles across multiple organizations, including non-profits and fashion brands. Aria holds a Bachelor’s degree in Business Administration with a focus on Marketing from Loyola University New Orleans and has furthered education in Fashion Merchandising at Università Cattolica del Sacro Cuore.