Catherine Merritt is the CEO and Founder of Spool Marketing and Communications, where the business has expanded significantly under a people-first philosophy and innovative approach. With a diverse background in consulting and leadership roles, Catherine has held positions as a Limited Partner at Portfolia, Supply Change Capital, and Silicon Road, and is a member of Chief, a network supporting women in leadership. Previous experience includes consulting roles at Be Curious Partners and Merritt Group Consulting, co-founding Finnbin, and leading the consumer practice at MSLGROUP. Catherine also founded MUMZY, a crowdfunding platform for mothers, which was acquired within two years of its launch. Catherine holds a BA in English and Creative Writing from Skidmore College.