Positive Athlete, INC
Scott Pederson is the Founder and CEO of Positive Athlete, INC, a company dedicated to providing recognition and leadership development resources for high school student athletes since 2011, with plans for national rollout in January 2025. Pederson served as an Adjunct Professor at the Meek School of Journalism & New Media, University of Mississippi, teaching Sports Marketing and Communication during the Winter Intersession from January 2013 to January 2024. Previous roles include serving as President and CEO of Leader Enterprises from December 2000 to August 2009, President of Universal Marketing Associates from 1990 to 2000, Regional Sports Manager at Miller Sports Group from 1987 to 1989, and working in Marketing & Broadcasting for the Kansas City Royals from 1983 to 1986. Pederson earned a Bachelor of Science degree in Sports Marketing from the University of Nebraska-Lincoln, completed in 1981.
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Positive Athlete, INC
Positive Athlete is a for-profit recognition & development program whose mission is to encourage young people to find their own value outside of their athletic ability to positively impact and change the culture of the world around them. We've created an all encompassing recognition and development program that celebrates high-character high school student-athletes who have overcome difficult circumstances, given back to their schools or communities in a significant way, or just have an infectious positive attitude that makes everyone around them a better person.