Yen-Chun Shih (Katie)

Yen-Chun (Katie) Shih is an experienced marketing professional currently serving as the Website Marketing Project Manager at Positive Grid since December 2020, where responsibilities include managing global teams to launch products, developing go-to-market strategies, and utilizing data-driven analysis to monitor sales performance. Previous roles include Senior Project Planner at KKday, where project management led to successful multilingual website launches, and Senior Account Executive at Medialand Digital Marketing, contributing to a significant O2O campaign for UNIQLO. With a solid foundation in digital marketing and project management from varied experiences at companies such as Targets Interactive Media and OgilvyOne Worldwide, Yen-Chun holds a Master’s degree in Marketing from the University of Denver and a Bachelor’s degree in English Language and Literature from Soochow University.