Mike Harrad

Mike Harrad is an experienced marketing professional with a strong background in point-of-sale and in-store marketing. Currently serving as the Senior In-Store & Local Marketing Manager at Post Office Ltd since July 2018, Mike oversees the management and production of point-of-sale materials, budgets, and branch communication plans. Previously, Mike worked as the Group Trade POS Manager at New Look, where responsibilities included managing point-of-sale processes across UK and European markets, and as a Film Marketing Manager at Cineworld Cinemas Ltd, developing promotional campaigns in collaboration with major film distributors. Additional experience includes roles at Virgin Media, Royal Bank of Scotland, NatWest, and 3, focusing on in-branch marketing initiatives and team management. Mike's extensive expertise in marketing project management and brand strategy has greatly contributed to successful campaign executions throughout his career.