Elisa Franzini

Elisa Franzini is an accomplished professional with extensive experience in digital channel management, design, and innovation, currently serving as the Head of Digital Channel Management at Poste Italiane since January 2015. In this role, Elisa specializes in analyzing user behavior on digital channels to enhance user experience, conversion rates, and customer journey fluidity. Previously, Elisa held multiple leadership positions at Poste Italiane, including Head of Digital Design and Digital Strategy & Innovation Manager, where strategic digital initiatives and co-creation activities were prioritized. Experience also includes business development at Postecom S.p.A. and project management roles in both public administrations and universities. Education includes degrees in communication sciences from Sapienza Università di Roma and participation in executive programs at MIP Politecnico di Milano focused on digital innovation management.