Potential Energy Coalition
Alaina Lentin is a seasoned professional in project and production management, currently serving as a Senior Producer at Potential Energy Coalition since January 2025. Prior roles include Senior Project Manager/Producer at Northwestern Mutual and previous positions that ranged from Digital Producer to Associate Project Manager at Michael Kors. Earlier experience includes roles at Havas as an Advertising Account Executive and at Interactiv4 as a Marketing and Event Planning Assistant, where Alaina was involved in extensive event planning and marketing efforts. Alaina holds a Bachelor of Arts in Communication Arts and Sciences from Penn State University, obtained in 2015.
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Potential Energy Coalition
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Climate change has a communications problem. We know the science. We have the policies. But for too long we have failed to educate, inspire and motivate people to get involved and demand solutions. To protect the world for future generations, we need to create worldwide public demand for action on climate change. Potential Energy exists to solve this problem. We are an innovative, fast-growing startup that brings the very best marketing talent in the world to bear on the climate challenge. Leveraging deep analytics and creative storytelling, Potential Energy connects with people on a human level to tip the balance on the policies that will dramatically accelerate the energy transition. Our campaigns are backed by extensive audience research, yielding data-driven insights that shift the climate narrative to win the fights that matter. Founded in 2018 and supported by the leading philanthropists in the space, Potential Energy has a track record of transformative campaigns that capture audiences and mobilize support for climate action.