Potential Energy Coalition
Bal icme is a Design Lead and Director at Mxt.co, a Freelance Senior Art Director at Handshake, and a Senior Art Director at Bubble. Bal also holds positions as a Senior Art Director at Potential Energy Coalition and VMGROUPE. With a Master's degree in Visual Communication and Graphic Design from the Academy of Arts, Architecture and Design in Prague, Bal has a strong background in design and art direction, with experience at various companies such as Cocoon Prague and Boogiefilms.
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Potential Energy Coalition
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Climate change has a communications problem. We know the science. We have the policies. But for too long we have failed to educate, inspire and motivate people to get involved and demand solutions. To protect the world for future generations, we need to create worldwide public demand for action on climate change. Potential Energy exists to solve this problem. We are an innovative, fast-growing startup that brings the very best marketing talent in the world to bear on the climate challenge. Leveraging deep analytics and creative storytelling, Potential Energy connects with people on a human level to tip the balance on the policies that will dramatically accelerate the energy transition. Our campaigns are backed by extensive audience research, yielding data-driven insights that shift the climate narrative to win the fights that matter. Founded in 2018 and supported by the leading philanthropists in the space, Potential Energy has a track record of transformative campaigns that capture audiences and mobilize support for climate action.