Potential Energy Coalition
John Eaton is the Head of Media Investment at Potential Energy Coalition, bringing a wealth of experience from their roles as President and Founder of TigerJack Consulting, Chief of Operations at Front Page Live, and Business Development Consultant at Art Not War. John has a strong background in media buying, planning, analytics, and developing innovative strategies to drive engagement and customer satisfaction. Eaton has a Bachelor of Science & Bachelor of Arts in Electrical/Computer Engineering & Music from UC Santa Barbara.
Potential Energy Coalition
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Climate change has a communications problem. We know the science. We have the policies. But for too long we have failed to educate, inspire and motivate people to get involved and demand solutions. To protect the world for future generations, we need to create worldwide public demand for action on climate change. Potential Energy exists to solve this problem. We are an innovative, fast-growing startup that brings the very best marketing talent in the world to bear on the climate challenge. Leveraging deep analytics and creative storytelling, Potential Energy connects with people on a human level to tip the balance on the policies that will dramatically accelerate the energy transition. Our campaigns are backed by extensive audience research, yielding data-driven insights that shift the climate narrative to win the fights that matter. Founded in 2018 and supported by the leading philanthropists in the space, Potential Energy has a track record of transformative campaigns that capture audiences and mobilize support for climate action.