Potential Energy Coalition
John Marshall is the Chairman and CEO of Potential Energy Coalition. John is also a Professor at the Tuck School of Business at Dartmouth College, where John teaches an internet marketing course. Previously, John held positions such as Chief Strategy and Growth Officer at Lippincott and President at The Princeton Review. Additionally, John was a Partner at The Bridgespan Group and Digitas, where John served as EVP and Global Head of Strategy and Enablement. John Marshall holds an MBA from The Tuck School of Business at Dartmouth and an AB from Princeton University.
Potential Energy Coalition
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Climate change has a communications problem. We know the science. We have the policies. But for too long we have failed to educate, inspire and motivate people to get involved and demand solutions. To protect the world for future generations, we need to create worldwide public demand for action on climate change. Potential Energy exists to solve this problem. We are an innovative, fast-growing startup that brings the very best marketing talent in the world to bear on the climate challenge. Leveraging deep analytics and creative storytelling, Potential Energy connects with people on a human level to tip the balance on the policies that will dramatically accelerate the energy transition. Our campaigns are backed by extensive audience research, yielding data-driven insights that shift the climate narrative to win the fights that matter. Founded in 2018 and supported by the leading philanthropists in the space, Potential Energy has a track record of transformative campaigns that capture audiences and mobilize support for climate action.