Cory Hartlen is a Senior Product Marketing Manager at Potential, focusing on the evolving landscape of software-defined vehicles. With over a decade in technology marketing and business development, Cory has held various roles including Product Marketing Manager at CybercheckAI and Sales Enablement Specialist at Devensoft, where expertise in simplifying mergers and acquisitions was demonstrated. Previous positions include VP of Partner Enablement at Gtmhub, Director of Business Development at SafeGuard Cyber, and experience in client engagement and social strategy at various organizations, including Salesforce Marketing Cloud and Sprinklr. In addition to professional endeavors, Cory is an accomplished standup comedian and international public speaker, adept at making complex technology concepts accessible to diverse audiences. Cory holds a BBA from the University of New Brunswick.