Juan Camilo Salcedo

Head Of Behavioral Data & Science at Potential Project

Juan Camilo Salcedo, PhD has a diverse work experience spanning over several years. Currently, they hold the position of Head of Behavioral Data & Science at Potential Project, where they utilize their expertise in behavioral science and data analysis. Prior to this role, they served as a Senior Scientist in Leadership Behavior at the same company.

In addition, Juan has also worked as a Socio-Director Conductual at Instintivo - Ciencias del Comportamiento, where they contributed to the development and implementation of behavioral strategies. Juan Camilo has also worked as a Lecturer at Evidentia University, sharing their knowledge and skills in their field.

Juan's previous experience includes working as the Regional Director LATAM at BEworks, where they led the Behavioral Science & Behavioral Economics practice for Latin America. Juan Camilo was responsible for consulting project execution, client management, and business development for Fortune 1000 clients across North and Latin America.

Before their role at BEworks, Juan held management positions at Havas Media Group, where they served as the Digital OOH Unit Manager and later as the Head of Out-of-Home Advertising. Prior to that, they co-founded Qi-Goji and worked as a Research Consultant at Corpovisionarios.

Juan also has experience in procurement and logistics, having worked as a Procurement and Logistics Consultant at Productos El Rey. Juan Camilo began their career as an Executive Language Tutor at Web International and later worked as an Account Executive at Arena Media.

Overall, Juan Camilo Salcedo, PhD has acquired a broad range of skills and expertise through their diverse work experience in various industries, making him a valuable asset in the field of behavioral science and leadership behavior.

Juan Camilo Salcedo, PhD, has a strong educational background in psychology and economics. Juan Camilo obtained their PhD in Experimental Psychology from Universidad de Los Andes between 2017 and 2020. Prior to that, they completed their Master's degree in Psychology from the same institution between 2013 and 2015. Juan also holds a Bachelor's degree in Economics and Finance, which they received from Bryant University from 1999 to 2003. Their educational journey began at Colegio San Carlos, where they completed their earlier education from 1988 to 1999.

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